Starting a Bottled Water Brand: Market & Labeling Primer

About this eBook

The two foundations of a new water brand: market strategy and a compliant label. Covers segments and trends, competitor mapping, positioning, naming, logo and bottle design, label layout, FDA label rules, water type definitions, nutrition labeling, lot codes, barcodes, state requirements, design tools, shopper testing, printing and a 90-day launch plan.

• Competitor map and positioning statement
• Front and back label layout that complies
• Water type definitions and claim traps
• Barcodes, state rules and printing choices

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What's inside

1. Introduction: Why Water Is a Brand Business
2. Chapter 1: The Market and Its Segments
3. Chapter 2: Consumer Trends
4. Chapter 3: Mapping Competitors
5. Chapter 4: Positioning
6. Chapter 5: Naming
7. Chapter 6: Logo Design
8. Chapter 7: Bottle Design
9. Chapter 8: Label Anatomy - Front and Back Panels
10. Chapter 9: FDA Label Requirements
11. Chapter 10: Water Type Claims Decoded
12. Chapter 11: Nutrition Facts - When They Are Required
13. Chapter 12: Lot Codes, Traceability and Recall Readiness
14. Chapter 13: Barcodes and Retail Readiness
15. Chapter 14: State Label Requirements
16. Chapter 15: Design Tools and Working with Designers
17. Chapter 16: Testing Your Label Before You Print
18. Chapter 17: Printing Labels
19. Chapter 18: A 90-Day Market and Labeling Launch Plan
20. Conclusion: From Concept to Shelf
21. Bonus Resources: Label Templates, Swipe Files & Vendor Directory
22. Appendix: FDA Compliance Quick Reference & Glossary

Put it to use

• Water business opportunities
• Find water suppliers
• Water delivery quotes
• Private-label water quotes