How to Start Your Own Bottled Water Company

About this eBook

A step-by-step guide to launching a bottled water brand: choosing a niche, setting up the business, budgeting lean to premium launches, building an investor deck, water sources and FDA definitions, treatment, testing schedules, bottle and packaging choices, label compliance, registrations and permits, insurance, co-packers, costing, distribution, marketing and the common traps when scaling.

• Lean, standard and premium startup paths
• FDA water definitions, labeling and testing basics
• Co-packer vetting questions and contract red flags
• Landed cost, margin stack and a 90-day roadmap

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What's inside

1. Introduction: Why This Book Exists and How to Use It
2. Chapter 1: The Opportunity - Understanding the Water Market
3. Chapter 2: Niche Selection - Luxury, Functional, Alkaline, Private Label and More
4. Chapter 3: Business Entity - LLC vs Corporation, EIN, Trademark and IP
5. Chapter 4: Startup Costs - Lean, Standard and Premium Budgets
6. Chapter 5: Business Plan - A Short Investor Deck That Works
7. Chapter 6: Water Sources - Spring, Artesian, Purified, Municipal and Water Rights
8. Chapter 7: Treatment - Sediment, Carbon, RO, UV, Ozone and Micron Filtration
9. Chapter 8: Lab Testing Schedule - Weekly, Monthly and Annual Compliance
10. Chapter 9: Bottle Design - Stock Bottles vs Custom Molds
11. Chapter 10: Packaging Trends - rPET, Aluminum, Glass, Paper and Carton
12. Chapter 11: Label Compliance - FDA 21 CFR 165.110, IBWA, California and New York
13. Chapter 12: FDA Registration and State Permits
14. Chapter 13: Insurance and Liability - What Can Go Wrong and How to Protect Yourself
15. Chapter 14: Co-Packer Vetting - Questions, Agreement Red Flags and Minimums
16. Chapter 15: Costing - Landed Cost, Distributor and Retailer Margins
17. Chapter 16: Branding Lessons from Well-Known Water Brands
18. Chapter 17: First 10 Accounts - Farmers Markets, Gyms, Delis and Offices
19. Chapter 18: Distribution - DSD, Distributors, Natural Channel, Online and DTC
20. Chapter 19: Marketing - Social Media, Partnerships and Sampling
21. Chapter 20: Scaling - Avoiding the Top 5 Traps and a 90-Day Roadmap
22. Conclusion: Your First Pallet
23. Bonus Resources & Templates
24. Appendix: Contacts, Glossary & Checklists

Put it to use

• Water business opportunities
• Find water suppliers
• Water delivery quotes
• Private-label water quotes