Distribution & Retail Domination

About this eBook

How water brands grow from local accounts to regional and national retail: the margin stack, distribution models, first accounts, distributors, natural grocers, convenience stores, online marketplaces, club stores, foodservice, export, pricing architecture, trade spend, distributor and broker management, retail marketing and reading sales data.

• Margin stack worked backward from the shelf
• Channel-by-channel playbooks
• Trade spend and deduction control
• Shipments vs depletions and velocity

Get this eBook

Instant PDF download after payment, plus an email with your link. Bought it before? Download it again from My eBook Library. Digital product: questions or problems with a download? Contact us.

What's inside

1. Introduction: Why Distribution Decides Which Brands Survive
2. Chapter 1: Retail Math - How the Margin Stack Works
3. Chapter 2: Choosing a Distribution Model
4. Chapter 3: Your First 10 Local Accounts
5. Chapter 4: Farmers Markets, Gyms and Delis as Your Test Lab
6. Chapter 5: Pitching Large Distributors
7. Chapter 6: Pitching Natural and Specialty Grocers
8. Chapter 7: Convenience Stores and High-Velocity Channels
9. Chapter 8: Selling Online
10. Chapter 9: Club Stores
11. Chapter 10: Foodservice
12. Chapter 11: Export Markets
13. Chapter 12: Pricing Architecture
14. Chapter 13: Trade Spend
15. Chapter 14: Managing Distributors
16. Chapter 15: Brokers
17. Chapter 16: Retail Marketing Support
18. Chapter 17: Reading Sales Data
19. Chapter 18: Building a Profitable Route
20. Conclusion: A 12-Month Roadmap
21. Bonus Resources: Pitch Deck Template, Line Sheets & Scripts
22. Appendix: Glossary, Formulas & Contact Directory

Put it to use

• Find water suppliers
• Private-label water quotes
• Water business opportunities
• Water delivery quotes