Direct-to-Consumer, Subscription & Digital Marketing for Water Brands

About this eBook

A playbook for selling water direct to consumers: DTC economics, store setup, subscriptions, paid social and search, creative strategy, email and text marketing, creators and user-generated content, marketplaces, packaging, order value, retention, referrals, PR and podcasts, lessons from challenger brands, attribution, budgeting, common mistakes and a 90-day launch plan.

• Unit economics for shipping heavy products
• Subscription design and retention
• Creative, email and SMS playbooks
• Blended metrics and a 90-day plan

Get this eBook

Instant PDF download after payment, plus an email with your link. Bought it before? Download it again from My eBook Library. Digital product: questions or problems with a download? Contact us.

What's inside

1. Introduction: The Direct-to-Consumer Opportunity for Water Brands
2. Chapter 1: Why Sell Direct
3. Chapter 2: Setting Up Your Online Store
4. Chapter 3: Subscription Architecture
5. Chapter 4: Customer Acquisition Cost and Paid Advertising
6. Chapter 5: Creative Strategy
7. Chapter 6: Email Marketing
8. Chapter 7: Text Message Marketing
9. Chapter 8: Influencer Marketing
10. Chapter 9: User-Generated Content
11. Chapter 10: Selling on Online Marketplaces
12. Chapter 11: Packaging and Unboxing
13. Chapter 12: Average Order Value
14. Chapter 13: Retention and Lifetime Value
15. Chapter 14: Referral Programs
16. Chapter 15: Public Relations and Podcasts
17. Chapter 16: Lessons from Challenger Brands
18. Chapter 17: Tracking and Attribution
19. Chapter 18: Budget Allocation
20. Chapter 19: Common DTC Mistakes
21. Chapter 20: Your 90-Day Launch Plan
22. Conclusion: Your Next Twelve Months

Put it to use

• Water business opportunities
• Find water suppliers
• Water delivery quotes