Luxury Water Branding

About this eBook

How premium and luxury water brands are built: who buys premium water, positioning and status signals, lessons from well-known brands, naming, bottle and label design, source storytelling, pricing, gift packaging, seeding with hotels and tastemakers, PR, fine-dining placement, direct-to-consumer sales, sustainability, collaborations, brand protection and growing without dilution.

• Positioning and pricing for premium water
• Bottle, label and packaging design choices
• Hospitality seeding, PR and fine dining
• Protecting and scaling a premium brand

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What's inside

1. Introduction: A Premium Bottle Is Not About the Water
2. Chapter 1: Why Premium Water Sells
3. Chapter 2: Positioning - The Psychology of Premium
4. Chapter 3: Lessons from Well-Known Premium Brands
5. Chapter 4: Naming a Premium Brand
6. Chapter 5: Bottle Design - Glass, Aluminum and PET
7. Chapter 6: Minimalist Label Design
8. Chapter 7: Storytelling - Source and Terroir
9. Chapter 8: Pricing Power
10. Chapter 9: Unboxing and Secondary Packaging
11. Chapter 10: Seeding with Hotels, Venues and Tastemakers
12. Chapter 11: Public Relations
13. Chapter 12: Fine Dining and Restaurant Strategy
14. Chapter 13: Direct-to-Consumer Luxury
15. Chapter 14: Sustainability as a Premium Value
16. Chapter 15: Collaborations
17. Chapter 16: Protecting Your Brand
18. Chapter 17: Avoiding a Cheap Perception
19. Chapter 18: Scaling Without Dilution
20. Conclusion: Your 90-Day Launch Plan

Put it to use

• Water business opportunities
• Find water suppliers
• Water delivery quotes
• Bottled water brands ranked