Global Bottled Water Market Trends, Competitive Intelligence & Forecasting

About this eBook

A methods guide to analyzing the bottled water market: writing a market summary, mega-trends, competitor mapping, private label, aluminum and new packaging, functional and sparkling segments, convenience and online channels, sustainability mandates, price architecture, consumer research, tracking mergers, regulation, a simple forecast model, scenario planning and an opportunity matrix.

• One-page market summary template
• Competitor map and price-per-liter tables
• Build-your-own forecast model
• Scenario planning and opportunity matrix

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What's inside

1. Introduction: Reading a Changing Market
2. Chapter 1: Executive Summary - The Market at a Glance
3. Chapter 2: Mega-Trends - Premium, Functional and Sustainable
4. Chapter 3: Competitive Map - Analyzing Leading Brands
5. Chapter 4: Private Label - How Store Brands Reshape Retail
6. Chapter 5: Aluminum and the Post-Plastic Portfolio
7. Chapter 6: The Functional Water Economy
8. Chapter 7: Sparkling Water and Flavor Innovation
9. Chapter 8: Channel Strategy - The Convenience Channel
10. Chapter 9: Direct-to-Consumer and E-Commerce
11. Chapter 10: Sustainability Mandates and Circularity
12. Chapter 11: Price Architecture
13. Chapter 12: Consumer Intelligence
14. Chapter 13: Tracking Mergers and Acquisitions
15. Chapter 14: Packaging Innovation
16. Chapter 15: The Regulatory Landscape
17. Chapter 16: Building a Forecast Model
18. Chapter 17: Scenario Planning
19. Chapter 18: Opportunity Matrix
20. Conclusion: Ten Strategic Imperatives

Put it to use

• Water business opportunities
• Bottled water brands ranked